Jasmine Hyde, Owner of L.E.S.S. in Lawrence, KS

This week: 

  • Customer demographics

  • Approaches to involving college students & overcoming hurdles to make people feel welcome in a new shopping environment 

  • Sustainability movements in communities, especially in sports (shout out KC Current for bringing reusable cups & composting to major league sports)*

  • The overlap between the service industry and refill shop industry as well as balancing small business ownership with being an employee in a different industry for a personal balance (and extra cash)

  • Decision making, especially around new products and big business decisions 

  • Incorporating education, especially higher priced items, and personal testimonials for “riskier” or more expensive swaps

  • Sustainable brands like Dip who both stay true to the consistency of their products while also providing connection, insight, and support to sustainable retailers like refill stores

  • Being transparent about what we know, don’t know, and what we think of certain brands & products

  • We’re all just trying to do our best 🙂

Where to find L.E.S.S.

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