Episode 11 - with Emma Kalakay, Founder of BYOC Co. in Ann Arbor, Michigan (Video)

This Week:

  • Community givebacks of all shapes and sizes

  • Lauren Singer’s Package Free Shop in New York

  • The early days of BYOC and how it all started

    • Initial inventory

    • Pricing with refill vs. solid products

    • Transitioning from a pop up model to brick & mortar

  • Shipping costs

  • Marketing and social media

  • The role of the business owner

  • Becoming a hub of knowledge for your community

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